STRONG VISITOR NUMBERS AT LONDON MOTORCYCLE SHOW

Mass Bike Park as riders enjoy free indoor parking

Mass Bike Park as riders enjoy free indoor parking

Last weekend’s Carole Nash MCN London Motorcycle Show organisers announce 36,777 visitors through the doors, the best attendance since the Show’s formation in 2008.

MCN Revolution show A combination of a reformatted Show with a free, centrally located ‘Revolution’ live display arena, exciting models both new and old, top racers in attendance and good local promotion are all cited as factors in this recession bucking success story. The Show attendance jumped a massive 37% up from last year’s total of 26,787 visitors, with many fans taking advantage of the free, indoor bike park.

Some of the highlights of the three day Show included the Revolution show, the 2012 MotoGP Championship winning Yamaha racebike of Jorge Lorenzo, the starting up of the incredibly loud Honda Six machine and an ensemble of Britain’s top British Superbike racers on hand for interviews and autographs. The winner of the annual Carole Nash Built in Britain competition was also announced – ‘Yoshi fighter’ was built in honour of the famous Japanese Yoshimura race team, whilst the AMD World Custom Championship brought some fantastic machines to the Arena.

The ‘Revolution’ show attracted packed crowds right in the middle of the Arena as visitors took advantage of the free viewing and access to their biking heroes, who were up against each other in a series of racing challenges. Team captains Jamie Whitham (Race Commentator) and ex-World Superbike Champion Neil Hodgson battled with other riding celebrities comprising of 12-time Trials World Champion Dougie Lampkin, Isle of Man TT legend John McGuinness, 2011 British Superbike Champion Tommy Hill and fan-favouriteChris Walker, as they thrilled the crowds with thrills and spills over jumps and chicanes.

As crowds flocked to see the stars of biking and the diverse new range of 2013 bikes, motorcycle manufacturers reported record interest in their latest offerings. Lee Nicholls, Marketing Manager for BMW Motorrad, said: “We are absolutely delighted with the response from visitors to the BMW Motorrad stand at the Carole Nash London Motorcycle show. It was a fantastic opportunity to show the full range of motorcycles to the public and the feedback was phenomenal. The all new R 1200 GS was undoubtedly one of the stars of the show, with hundreds signing up for a test ride ahead of its launch next month. Our stand was busy from the moment the show opened until closing time, and everyone seemed to be enjoying the new-look show format.”

The popular MCN stand where you could win a motorcycle Andy CaltonEditor of Motorcycle News added, “With an increase in total attendance figures we witnessed motorcycle enthusiasts in their thousands get up close to a number of iconic bikes from some of the biggest names in the industry. The new format of the event combined with live action in the centre of the arena was a big success and we’re looking forward to building on the momentum for 2014.”

The British Superbike Championship brought their best talent to the fans including current series Champion Shane Byrne, while a new team was launched live at the Show. The newly-established Bathams Honda Squad was unveiled with riders Michael Rutter and Tommy Bridewell on the main MCN stage.

The show also featured a variety of show areas including a Sports and Knowledge Zone, Custom Zone, Adventure Zone, Classic Zone and Retail Zone. Each Zone featured explorers, racers and customisers talking about their biking experiences and projects and answering questions from the public.

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