The organisers of Motorcycle Live, the UK’s biggest bike show, are looking for real people to represent the length and breadth of the British biking community in the 2012 advertising campaign.

Motorcyclists of all genres, shapes and sizes are welcome to apply, with 25 successful candidates being invited to a special photo shoot at the Day of Champions at Silverstone in June. The photographs will form the print and online advertisements for Motorcycle Live, which will take place at The NEC, Birmingham from 24 November to 2 December.

Hopeful entrants can apply via the Motorcycle Live Facebook page by getting creative and demonstrating their passion for all things two-wheeled. This can be via a motorcycle-themed video, a photograph that captures why they love biking or a written entry that shows why they should be chosen to represent the UK’s bikers – anything they want as long as it makes you stand out from the crowd.

“Motorcycle Live is, and always has been a show for the bikers of the UK, no matter what type of motorcycle they ride or what their area of interest,” explains Finlay McAllan, Managing Director of event organisers, MCI Exhibitions. “We strive every year to bring people what they want to see and to represent all the different types of motorcyclist out there – from sports bike riders to off roaders, classic collectors to custom fans and many more. Who better to show this diversity and to represent the bikers of Britain than the bikers of Britain themselves?!”

As well as the chance to star in the ads, winners of the ‘Motorcycle Live needs you!’ search will receive two tickets to the Day of Champions on Thursday 14 June (ahead of the Silverstone MotoGP weekend) and two tickets to Motorcycle Live.

For more details and to enter, visit

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