MOTORCYCLE INDUSTRY URGED TO SUPPORT LIFE SAVING PACT CAMPAIGN

PACT Tyre safety awareness campaign for motorcyclists set to return

PACT Tyre safety awareness campaign for motorcyclists set to return

With the distinct feeling of spring in the air, TyreSafe is urging tyre retailers, bike dealerships and other road safety professionals to get ready for the return of its successful ‘PACT’ campaign, designed to help bikers stay safe on the road in the months ahead.

Performance, Air pressure, Condition and Tread, is once-again the central theme in a range of posters and other promotional materials which are now available to the trade to help raise awareness about the importance of looking after bike tyres.

The message is simple – to get the best performance from the bike, whether it is improved handling, grip or fuel economy, riders should make a PACT with their tyres by ensuring they’re properly inflated, in a good condition and have plenty of tread.

New for 2013 is a range of updated resources designed to help riders understand the benefits, importance and simplicity of regular tyre maintenance. These include an eye-catching infographic, campaign posters which promote free tyre safety checks and leaflets explaining what riders should do to get the most from their machines.

Meanwhile, the campaign has already received a welcome boost with the news that top British SuperBike championship riders, including past supporter Chris Walker, will be giving their backing to the campaign.

“At this time of year, many bikers will be heading out for their first ride of the year after leaving their bikes in storage over the winter,” explains Stuart Jackson, chairman, TyreSafe. “It’s critical that before doing so, their tyres are given a thorough inspection to make sure they’re safe and legal. The trade has a crucial role to play in helping achieve this and we look forward once again to receiving some fantastic levels of support and local initiatives from retailers.”

Last year’s PACT campaign saw many retailers offering free safety checks throughout the campaign month and beyond. Anyone looking to support this year’s initiative can order free materials from TyreSafe by calling 0845 3016852 or by visiting www.tyresafe.org

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