MOTORCYCLE DIRECT UNVEIL NEW WEBSITE

Motorcycle Direct Insurance

Motorcycle Direct Insurance

The brand new website has been developed with customers in mind from start to finish, so MCD hope that whatever they’re searching for, it is easily accessible to them. Alan Griffett, Head of Business Development, Sales and Marketing advised ‘We are pleased with the continued growth of the business and realise the importance of keeping our websites fresh, instructive and relevant to our customers. New features such as quote retrieval, call me and blogs have proved very popular and we are receiving feedback which we will build on when adding further functionality.’

The updated layout has been designed to organise the web content in a way in which online visitors have come to expect. All information regarding the different types of motorcycles, scooter and mopeds can be found under the bike insurance area. For those who require a quick answer, the FAQs section holds a wealth of information separated into various topics with an easy to navigate function.

New customer-friendly tools have also been added to the site including a ‘Call Me’ function in which customers can quickly and easily enter their details and request a call back from one of their UK based insurance representatives at a time to suit them.

A retrieve a quote tool has also been added to the site to save customers the time of re-entering their details when they require a quote. MCD will continue to work on the usability of the site and plan to improve the online renewal journey as well as the quote process to ensure the most effective use of the site.

Whilst housing the necessary insurance information, the website has a new ‘My MCD’ area which has been built to provide bikers with all the extra, exciting stuff! Whether it’s a bike review of the latest Ducati model or news of upcoming event, MCD aim to provide visitors with the most up to date information at all times, becoming a one-stop-shop for all biking needs.

Our resident bloggers Steve, Andy and Craig will continue to keep audiences entertained with their latest tales of the road. Max Symonds will also be writing from the race track as this year he competes in the Triumph Triple Challenge at the British Superbikes and in some Superstock series at Thundersport & NGRRC.

MCD would also like to encourage visitors to make their own contributions to the new site, whether it’s sharing pictures of their favourite rides or routes, or providing their feedback on the new site.

MCD is part of the Europa Group of companies which, was established in 1997 when MotorCycle Direct launched into the insurance market place providing bike and scooter insurance solutions to the UK public. Steady growth over the years lead to expansion by Europa Group into the car, home and van insurance marketplace through the creation of Onequote Direct and Wiser Choice Insurance Services in 2005. Due to such significant growth, Europa Group has now established itself as the largest employer in South Gloucestershire, attracting staff from a wide catchment area across Bristol, Gloucester, South Wales, and Wiltshire. Europa Group currently looks after the needs of over 225,000* customers and employs over 320* staff at purpose built premises in Thornbury, North Bristol.

*All figures correct as at 1st May 2012.

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