KAWASAKI HEADS TO HUMAN POWERED OFF-ROAD CHALLENGES

Kawasaki shows off-road bikes to mountain bikers

Kawasaki shows off-road bikes to mountain bikers

With more and more riders training and competing on both motocross machinery and via the ever expanding mountain bike scene, Kawasaki Motors UK has united the two with an innovative sponsorship deal.

Working alongside enthusiasts of all ages from the highly respected mountain bike event organisers Gorrick, the fusion of the two disciplines is hoped to bring a wider awareness of both engine and human powered off-road two wheelers, as Aimee Osmond of Kawasaki Motors UK explains:

“This works on so many levels for us and Gorrick. We have a great opportunity to make many of those already interested in off-road endeavours aware of our motocross range and, likewise, we are happy that our Team Green fans will get a chance to experience what mountain biking has to offer. Many Kawasaki motocross fans already train on mountain bikes so we think this partnership is very logical”.

Along with a raft of promotional plans, Kawasaki is also to title sponsor the upcoming Gorrick Enduro 100 Challenge which takes place in Swinley Forest, Berkshire on 5 May, 2013.

Showing a selection of their off-road motorcycles, the Bourne End, Bucks based company is confident that the alliance will motivate and inform new audiences as Jon Lucas of Gorrick comments:

“This new initiative from Kawasaki is very welcome by Gorrick, uniting two enthusiastic sports with a passion for both speed and the great outdoors will help us take the Gorrick 100 Enduro to the next level. We believe Kawasaki will be an exciting and innovative partner as we enter our 21st year, that it will benefit our riders and introduce our events and Kawasaki to new audiences”

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