HARLEY-DAVIDSON® KICKS-OFF A YEAR LONG CELEBRATION AT EUROPEAN BIKE WEEK®

Harley fans from across the world are invited to take part in what promises to be an epic year as Harley-Davidson unveils year long celebrations!

Harley-Davidson®, the world’s most iconic motorcycle brand, renowned for its rich heritage symbolising passion and freedom, will kick off celebrations for the brand’s 110th anniversary at Faaker See on Tuesday 4th September 2012.

For six days the small lakeside village of Faak am See, Austria will be transformed into Europe’s biggest open and free bike festival based around theHarley Village that will boast 110th anniversary bike displays, demo rides and the chance to win your very own 110th anniversary bike.

The heavenly mountain passes with high alpine summits and narrow roads winding along clear brooks and waterfalls offer the perfect annual setting for a stunning ride but this year Harley-Davidson promises to deliver an epic event to the 100,000 attendees expected from Europe and beyond.

European Bike Week started in 1998 when Harley-Davidson celebrated its 95th anniversary. For 15 years the event has proudly represented custom motorcycles, which is at the heart of Harley’s business and therefore the perfect setting for the world famous motorcycle brand’s landmark.

European Bike Week represents the first of a series of major global celebrations of the 110th Anniversary of Harley-Davidson, to be followed by celebrations in Rome (June 13-16 2013) and culminating in a massive event in the hometown of Harley-Davidson – Milwaukee, Wisconsin – in August 2013. Details will be released shortly.

Activities will include a dealer and trade stand, live music from a host of bands and entertainers including English rock band 10cc on the Harley-Davidson stage, Europe’s biggest Harley-Davidson parade, free demo rides on the latest Harley-Davidson models, guided tours of the local Carinthia region, as well as a custom bike show. The Harley-Davidson tent will carry on the 110th anniversary celebrations focussing mainly on the event in Rome next June. Tent goers will enjoy a Roman restaurant complete with waiters dressed in togas, access to book accommodation in Rome, information on the rides and activity available in Rome and 110th anniversary merchandise.

Reaching 110 years is an enormous achievement for any brand and Harley-Davidson is marking this milestone by introducing a line up of limited edition 110th anniversary models, including Super Glide® Custom, Fat Boy® Special, Road King®, Electra Glide® Ultra Limited, Heritage Softail® Classic and 1200 Custom.

Each model will water the mouths of Harley-Davidson fans as they are individually numbered with a distinctive badge to prove its individuality. All will feature exclusive paint schemes and finishes to celebrate 110 years of Harley heritage.

Keep up to date on 110th anniversary events by visiting www.harley-davidson.com/110 – watch this space!

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