FEBRUARY 4TH SEES NEW SEASON LAUNCH FOR BMW MOTORRAD

The new BMW S 1000 RR.

The new BMW S 1000 RR.

From 04 February, visitors to BMW Motorrad Dealerships willl be able to see a selection of new 2012 motorcycles, including the revised S 1000 RR and four new GS models. Customers can also start to book test rides on the new models, enter a competition to win an incredible riding tour to the Arctic Circle and enjoy a range of family-friendly activities.

On the day, most dealerships will be hosting events ranging from including special guest appearances from BMW riders and ambassadors, welcome drinks, food, competitions and live entertainment.

BMW Motorrad Dealerships across the UK will be welcoming the new 193bhp S 1000 RR and K 1300 S HP, four new GS adventure bikes – the R 1200 GS Rallye, F 800 GS Trophy and F 800 GS Triple Black and the F 650 GS Special Edition – and the K 1300 R Carbon and revised F 800 R roadsters.

Visitors attending the New Season Launch events at BMW Motorrad Dealerships will also be able to see the new 2012 BMW Rider Equipment range as well as a selection of casual wear across three exciting style collections for 2012: Heritage, Motorsport and Logo. Both Heritage and Motorsport are limited-edition ranges, once they’re gone, they’re gone for good!

Anyone visiting a Dealership as part of the New Season Launch can also enter a free competition to win a place on BMW Tours’ incredible Return to the Arctic trip, worth £2,500, for which BMW Motorrad UK will also provide the use of a touring or adventure motorcycle. The new 2012 World of BMW Activity Brochure, packed with tours, activities, adventures and opportunities to both improve your skills and broaden your motorcycling horizons, will also be available to visitors.

Tony Jakeman, Marketing Manager for BMW Motorrad UK, said: “The reception the new 2012 bikes have received at shows – especially the updated S 1000 RR – has been very exciting. Now, visitors to our dealer network will have the opportunity to see them in their local showroom and, of course, start to book test rides.

“In addition, riders heading to dealerships over the weekend can enjoy a range of activities including special guest appearances, complimentary food and drink and live entertainment – and have the chance to win a place on the incredible Return to the Arctic Tour with World of BMW. We look forward to riders and their families joining us to celebrate the arrival of the 2012 range across the UK.”

Contact your local BMW Dealership to find out more about their New Season Launch activities. For more information on BMW Motorrad products or to find your local BMW Motorrad Dealership visit www.bmw-motorrad.co.uk/find-a-dealer or call 0800 777 155.

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