The Sun announces exclusive content deal The MCE Insurance British Superbike Championship (BSB) has unveiled a new national media partnership after joining forces with The Sun, offering race fans new and exclusive content throughout the season at thesun.co.uk

The new partnership kicks off ahead of the opening round of the season at Brands Hatch on 5/6/7 April and the coverage has started with exclusive interviews from some of the leading contenders as they build up to the official tests next month.

The new dedicated online section will feature the latest news and interviews plus special video content. The Sun online team will be bringing you the gossip and rider reactions throughout the season and will also feature the inside line from defending champion Shane ‘Shakey’ Byrne in his regular column, as he aims for a record-breaking fourth title.

Throughout the season The Sun Online will also offer exclusive competitions giving fans the chance to win money-can’t-buy experiences plus some unique activities aimed to bring fans closer to the sport they love.

Online Sports Editor of The Sun, Jim Munro said: “We’re really excited to have the MCE Insurance British Superbike Championship on board as part of our expanded motorsport coverage for 2013. It promises to be a stellar season around ‘the war for four’ between Shakey and Ryuichi Kiyonari with a strong field capable of muscling in on their fun. We’ll be there to follow every twist and turn.”

MCE Insurance British Superbike Championship Series Director, Stuart Higgs concluded: “One of our core responsibilities is to ensure that the incredible drama and spectacle that the series delivers is conveyed to the largest audience as possible.  Partnering with such a powerful, national media platform such as The Sun is a major boost to this.”

For more information please visit www.britishsuperbike.com

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