Ducati welcome new CEO

Ducati welcome new CEO

After an emotional farewell to Gabriele Del Torchio last week, Ducati workers prepared for Claudio Domenicali’s initiation as the new CEO of Ducati Motor Holding with a passionate welcome, typical of the iconic Italian motorcycle brand.

47-year-old Engineer Domenicali from Bologna, who has been with Ducati for 21 years, could not have hoped for a better start as staff of the famous manufacturer organised a special display to support him in the new and challenging role of CEO.

Gathering below his new office, the workforce strategically positioned the latest Ducati motorcycles, hand-built in the company’s Borgo Panigale factory, and with the company’s Desmosedici GP race bike leading the chorus, started the engines to rev-up a high powered, Desmo fanfare, bringing the new boss to his window.

“My new challenge could not be off to a better start,” commented Domenicali, enthused by the impromptu ‘concert’. “It is a challenge that I face with pride, passion and extreme gratitude and I will do everything possible to repay the confidence that has been shown in me by giving my own contribution to the further growth of this extraordinary brand.”


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