DATATAG ANNOUNCE ASSOCIATE SPONSORSHIP OF BRITISH SUPERSPORT CHAMPIONSHIP

The British Supersport Championship, the leading support race to the MCE British Superbike Championship, will be partnered in 2012 by security market leaders Datatag after a new official BSB partnership was agreed with series right-holder MotorSport Vision.

Billy McConnell joins Smiths Gloucester Racing Triumph this season

Billy McConnell joins Smiths Gloucester Racing Triumph this season

Datatag, the market leader in motorcycle security marking products, is using the association with Britain’s premier motorsport series to highlight the issue of theft in the UK, particularly amongst Supersport machines, and to promote its range of innovative and highly effective security marking products. Research undertaken by the Motorcycle Industry showed that a bike unprotected by Datatag technology was up to 5 times more likely to be stolen* and six times less likely to be recovered. The Datatag motorcycle identification system, now with stealth UV marking and genuine DNA identification technology has been in use in the UK since being launch in 1992 and is also the power behind the official agriculture and construction industry plant registration scheme, CESAR.

Datatag Managing Director, Kevin Howells said “Given the ever present threat of theft to owners of motorcycles, sponsorship of the British Supersport Championship not only allows us the opportunity to raise awareness of the issue but also gives us a platform to highlight how Datatag’s new UV and DNA technology is an effective anti theft measure all riders can – and should – take to protect their machines.’

MCE British Superbike Championship Series Director Stuart Higgs said: “I’m delighted to welcome Datatag as a new championship partner.  The theft of motorcycles is of huge concern to the industry and this new association as a championship level partner will increase the awareness of the issue and Datatag’s products to combat it, which in turn will ensure a welcome reduction in crime in this area.”

The Motorpoint British Supersport Championship protected by Datatag continues to produce some of the sport’s upcoming talent with five manufacturers vying for glory this season. In 2011 the championship was decided by just a single point following an intense battle between eventual champion Alastair Seeley and runner up Ben Wilson. Gearlink Kawasaki’s Wilson returns this season with the aim of securing a maiden title, however he will face tough opposition from returning champion Glen Richards and previous title contenders including Billy McConnell, Paul Young and Jack Kennedy. This year will also see Taylor Mackenzie, son of multiple winning MCE BSB champion Niall, making his debut in the class with the Mar-Train Yamaha team.
All rounds of the Motorpoint British Supersport Championship protected by Datatag will be broadcast live on British Eurosport.
The opening round of the Motorpoint British Supersport Championship protected by Datatag takes place at Brands Hatch on Easter weekend (6-9 April). For more information visitwww.britishsuperbike.com
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