BMW GROUP DESIGN ONCE AGAIN SCOOPS PRIZE AT 2011 GOOD DESIGN AWARDS

The BMW K 1600 GT/GTL and BMW G 650 GS all take home the coveted design award.

BMW K 1600 GT and BMW K 1600 GTL

BMW K 1600 GT and BMW K 1600 GTL

The annual GOOD DESIGNTM Award ranks as the most celebrated international accolade in the field of product design – and this year once again it honours the outstanding quality of BMW Group Design.

The world’s oldest and most esteemed design prize was founded in 1950 in Chicago by the architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann Jr. is awarded by the Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban Studies. For more than 60 years now, this coveted accolade has recognised exceptionally innovative and visionary products, concepts and ideas that go beyond the regular horizons of everyday product design. The aim of the award, not least of all, is to raise public awareness of contemporary design together with related issues of sustainability.

The prize is awarded based on the criteria of functionality and aesthetics as originally laid down by Saarinen and Eames, and is now complemented by an ecological aspect that stipulates sustainable design in keeping with our times. 2011 saw the independent jury of design experts and architects sifting through a record number of applications from around the world to decide their final selection of more than 500 product designs and graphics from 38 countries that were deemed worthy of the GOOD DESIGN Award.

With its BMW K 1600 GT and BMW K 1600 GTL, BMW Motorrad is tapping into a new dimension of the touring experience. Both these motorcycles present a self-assured, imposing and distinctive appearance, sparking off a hefty dose of wanderlust at first glance.

BMW G 650 GS  BMW G 650 GS

BMW G 650 GS

With its lean and wiry off-road physique, the BMW G 650 GS motorbike evokes an impression of lightness and adventurousness. Its characteristic enduro design and its colour concept are fully in keeping with the BMW GS family style and round off the bike’s overall sporty impression. The quality and specification of this model coupled with its long-distance comfort set it apart from the competitors.

BMW Group Design has already won the coveted design award several times in the past for its motorbikes. Last year it was the BMW S 1000 RR that captured the prestigious prize. In 2008 honours went to no less than four BMW motorcycles. Back in 2007, the jury of the GOOD DESIGN Award paid tribute to three motorcycle models.

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