ALL-NEW DAYTONA AND STREET TRIPLE GET UK DEBUT AT MOTORCYCLE LIVE 2012

The new 2013 Triumph Street Triple R shown in Crystal White

The new 2013 Triumph Street Triple R shown in Crystal White

Triumph will unveil two new models for 2013 at the annual Motorcycle Live show, NEC Birmingham, (24 November – 2 December, 2012). This will be the first opportunity for UK bike enthusiasts to see the much anticipated 2013 Daytona 675 and Street Triple models in the flesh before the pair go on sale in the New Year.

The all-new Daytona 675 and Street Triple models have been designed to raise the bar once again in their respective classes. Both models boast revised looks and improved performance, as well as a host of changes to their suspension, chassis and swingarm design, transmission and overall weight distribution. In addition, the 2013 Daytona features a completely new version of Triumph’s hugely distinctive 675cc triple cylinder engine.

Visitors to the Triumph stand (2C30) will be able to see the Hinckley-based manufacturer’s full range of models on display, including the recently launched Triumph Trophy. The Trophy has continued to turn heads in the touring sector after its unveiling at Tri-days inAustria over the summer and will be another key bike for visitors to Motorcycle Live to see.

An additional draw to the Triumph stand during the first weekend of the show will be the Smiths (Gloucester) Triumph factory British Supersport team. Glen Richards and the team claimed the 2012 British Supersport championship title at Brands Hatch in October and have been very busy since then preparing to defend their title in 2013. Richards will be available on the Triumph stand during Saturday 24th November and Sunday 25th November to meet the fans and sign autographs.

The last twelve months have seen Triumph maintain its position as the top-selling manufacturer of big bikes (500cc and above), retaining 18.6 per cent of the market. The Leicestershire manufacturer has also continued to invest significantly in the quality and geographical spread of its dealer network. While new dealerships were opened in Hertfordshire and Manchester, 2012 also saw the opening of Triumph’s largest dealership in Europe in Stoke-on-Trent.

During 2012 Triumph’s new product development continued at record levels. Research and development (R&D) expenditure for the 2012 stood at £24m, an increase of £2m from 2011. The Hinckley based manufacturer has launched five new models over the last twelve months and intends to continue this robust new product development programme into 2013 and beyond.

Throughout the nine day Motorcycle Live event, the Triumph stand will be manned by Triumph employees from across the business who will be on hand to answer questions or take enquires on any of the models on display.

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