Alf England Motorcycles become Yamaha’s Master of Customer Care 2012

Alf England Motorcycles become Yamaha’s Master of Customer Care 2012

Yamaha has announced that Warwickshire based dealer, Alf England Motorcycles, has been awarded the coveted Yamaha Master of Customer Care (MoCC) award for its performance in 2012. Alf England Motorcycles were the highest scoring dealer on the Yamaha National Customer Satisfaction Index for both Sales and Service during the 12 months of last year.

Yamaha Motor UK’s (YMUK) Motorcycle Sales Manager, Stuart Swaby, Area Sales Manager Paul
Cross and Service Manager, Nick Girling travelled to the Bedworth-based dealership to present the MoCC award to dealer principle Martin Cole and his team. Started in 1946 by Martin’s Grandfather, Alf England Motorcycles is still trading over 65 years later and a key part of this success is customer service says Martin. “On behalf of everyone at Alf England motorcycles I would like to thank all of our loyal customers, it really is an honour to know that all of our hard work is appreciated. We have always tried to offer the highest levels of customer service and to win the Yamaha Masters of Customer Care award for the second time really does show that we are continuing to get things right. I would also like to thank all of my staff members for their hard work and would also like to thank Yamaha Motor UK for their on-going support. After being a Yamaha dealer for over 20 years we are still very happy to be a key member of the Yamaha family.

YMUK’s Nick Girling said “Alf England has become yet another dealer to join the ranks of those that have won the MoCC award more than once. Having been a recipient several years ago, it is a real pleasure to present Alf England with this award once more, as it really highlights their commitment to looking after their customers.”

YMUK would also like to congratulate the following Yamaha dealers, who made up the top six places (alphabetical order): Alan Duffus Motorcycles, Keith Dixon Motorcycles, Motorcycle Mart, Phoenix Motorcycles, Saunders Motorcycles.

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